ABOUT LAIB
LAIB is a Street & Sportswear brand started with a mission to inspire and empower young football players to believe in themselves and pursue their dreams.
Founded in 2020 by two childhood friends with a shared love of football and a passion for fashion, LAIB was born out of the founders' own experiences of being missunderstood because of their appearance.
Founded in 2020 by two childhood friends with a shared love of football and a passion for fashion, LAIB was born out of the founders' own experiences of being missunderstood because of their appearance.
Determined to tackle these problems and create social change within Swedish football and beyond, the founders of LAIB set out to create a brand that celebrates uniqueness and individuality.
In their third year, they launched the "TEAMWEAR" project, an initiative aimed at helping semi-professional football clubs improve their branding and generate additional income through the sales of beautifully designed football shirts.
However, they received no interest from clubs, leading them to take a different approach with their new project "LAIB FOOTBALL CLUB" with the goal of creating the world's most beautiful football shirts.
LAIB will launch different collections every month, designed together with the feedback received from their audience through their social media platforms.
With this project, they hope to inspire and empower others to recognize that setbacks can be stepping stones to success if used wisely.
The brand named after the Arabic word meaning ‘’unique player’’, LAIB believe that every individual is unique and has the potential to succeed.
LAIB are committed to fostering a sense of community and support among their customers and supporters, and they hope to inspire others to chase their dreams and make a positive impact on the world.